Uncover the Truth Behind Google Instant

 Incidentally, one of the latest news doing the rounds is about Google Instant. It has generated a great deal of buzz in SEO circles. It appears to be the talk of the town these days. For the uninitiated, Google Instant is the new, enhanced way of ‘searching’ and ‘browsing’ the World Wide Web.

The exceptionally interactive search enhancement offers quicker results. It has made the browsing experience of web users easier, faster and effective. Google Instant offers dynamic results as the web user types. In fact, the development of Google Instant has led to a dramatic increase in the number of searches. Users are not even required to hit enter or click search to get the desired results. The search experience has become highly interactive and enhanced to say the least. It has led to massive savings in terms of time. Simply put, Google Instant delivers results as the users are typing. It predicts the user’s search queries thereby saving a great deal of their time. It allows them to scan the result pages as they are typing.

While Google Instant is a hit with users, it seems to have stirred a hornet’s nest. Word has it that the advent of Google Instant has killed SEO. It has created quite a stir in SEO circles. However, the notion that Google Instant has killed SEO is highly exaggerated. This is because there have been many occasions in the past when people have said the same. Rumor mills were a buzz with similar accusations when Google Suggest was launched and when there were additions made to AdWords ads. However, the fact of the matter is that SEO is still alive. These upgrades and developments didn’t kill SEO. Similar is the case with Google Instant. However, the hype and hoopla surrounding the search enhancement product refuses to die down.

One of the issues related to Google Instant is that as the user types the first letter, the results are already out there on the page. Users will never see the result in an event like this. As a matter of fact, this is only an issue with websites who have allotted their SEO budget for ranking for long tail keywords. The fact of the matter is that Google Instant does not influence the ranking of search results at all. In simple words, it means that if you rank high for a specific keyword, it will not change as a direct result of Google Instant. Sure, the new technology delivers search results before you finish typing your query but it does not impact search results rankings.

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